2019 Breakout

#DSGLife: How to unleash the power of 40,000 teammates

Presenters: Paloma DeNardis and JP Elliott, DICK'S Sporting Goods

  • Empower
  • Employer Brand + Culture

What if your teammates were true brand ambassadors? Come learn how DICK'S Sporting Goods energizes their teammates, builds a culture of recognition, and unleash their employer brand through LinkedIn. During this session you'll learn:

  1. How to gain buy-in from leadership, legal, communications, and marketing
  2. How to break the budget barrier
  3. How social media can accelerate positive and lasting culture change