2019 Breakout

Reframing employment marketing, a Googler’s perspective

Presenters: Chris Malin, Google

  • Empower
  • Employer Brand + Culture

Grounded in marketing fundamentals, this talk will provide a descriptive framework that focuses marketing efforts, aligns stakeholders, shapes conversations with leadership, and allows you to more confidently lead the way to measurable and meaningful hiring and brand outcomes. This will reframe your thinking about how to use marketing tools — from brand and storytelling to platforms like LinkedIn — to the greatest effect.

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