Build a case for data-driven recruitment marketing

Companies are competing fiercely with one another in the global talent marketplace and candidates expect innovative thinking and tailored brand experiences. Communication underpins all touch points in the candidate journey, and by deploying a few simple tactics aligned with data, companies can personalize candidate interactions in a scalable way. In this session, Celinda Appleby will share how she has designed and scaled data driven strategies with a limited budget. You'll walk away from this session with a blueprint that can be activated at your company, regardless of size.