Reframing employment marketing, a Googler’s perspective

Thu. Sep 26 • 1:15 PM – 2:00 PM

West Fork (Room D1/D4)

  • Empower
  • Employer Brand + Culture


Grounded in marketing fundamentals, this talk will provide a descriptive framework that focuses marketing efforts, aligns stakeholders, shapes conversations with leadership, and allows you to more confidently lead the way to measurable and meaningful hiring and brand outcomes. This will reframe your thinking about how to use marketing tools — from brand and storytelling to platforms like LinkedIn — to the greatest effect.