We use words every single day. We use them to attract people to open jobs, to take a call with us, or to convince current employees to stay. Regardless of how you use them, words have a lasting impact. Words can include or exclude certain people, and while we might have the best intentions, how those words impact people can be different. This talk will show you how words are affecting your inclusion and belonging strategy in both hiring and retention — and what to do about it.